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Why Social Media Isn’t A Waste of Time

Wednesday, April 4, 2012 by Guest Blogger

When most people think of social media, they think of it as a source of entertainment, where they can watch a funny video on Facebook or follow a comedian’s jokes on Twitter. What some people don’t realize is that while social media does entertain, it also does so much more than that.

When we discussed the idea of an infographic on the ways people use social media, some thought it would be a foolish project, because they believed the only uses for social networks were inane and superficial. But once we dug a little bit deeper, the skeptics became believers, and everyone involved saw just how deeply and differently social media had entrenched itself in our lives.

It doesn’t make sense to think of social media as websites to visit. It is better to think of social media as a vibrant and dynamic community of a diverse set of people that just so happens to exist on your computer. So while some stubborn folks consider Facebook and Twitter to be inane and boring, we think people should embrace it.

As our infographic shows, these social networks aren’t just for entertainment. They are also for finding jobs, or finding your soul mate, or staying apprised of current news and events, or even networking with old friends who you haven’t seen since grade school. And the list is going to keep on growing.

There is no doubt now about the staying power of social media. On a daily basis, millions of people across the world are using social networks and media for a variety of reasons and the number of people involved is growing exponentially. A few years ago, Facebook was exclusively for students in college. Now, if your parents aren’t on Facebook, you must have been living underground for the last five years and you might as well create a Facebook profile and Twitter handle for your dog Scooter just in case he is in the market for some new friends.

Some might think I am being facetious, but I would bet plenty of you know someone who has created a Facebook page or profile for their dog. It sounds absurd, but it wouldn’t be surprising if that trend became commonplace down the road. That is the power that you can harness with social media.

So please, enjoy our infographic below and visit our website for more information about online schools and infographics just like this one. [direct link to larger version]

Mike Lemaire is an education content editor and writer for Schools.com and you can find him on TwitterFor more information, please visit the website or email him at [email protected]

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Like this post? Here are some related entries from The Methodology Blog you might enjoy:

The D&D’s of Social Media PR - Small business owners know that half the battle to successfully growing a company is by building a public image. And though the world of social media provides an endless opportunity for exposure, it takes a lot of time and energy to maintain. So, are there ways to have your cake and eat it too when it comes to social media PR? Read on »
Social Media Productivity - Slaughter Development’s founder has another article in the electronic edition of the Hamilton County Business Magazine. This piece is about productivity and social media. Read on »
Anti-Social Media - Here’s a question for the day: How can you tell when a company’s product has swept the nation? Answer: the moment it becomes the the running joke on television. Read on »
Want to learn more? Register now for the 2012 Productivity Series

2 Responses to “Why Social Media Isn’t A Waste of Time”

  1. Bryan Hart Says:

    For the past couple of months I have been using Twitter via Hootsuite in order to connect with more people, especially those for whom I would love to do speaking engagements.

    I definitely recommend Hootsuite to optimize the business value of social media. You are both able to consolidate your multiple social media platforms and follow particular topics and people in a much more organized fashion. The streams in Hootsuite have become something akin to a spy network for me. I am able to directly follow any mentions of any number of topics or people that will enable me to hear any questions others may have or spread news that they want shared.

    One thing I was taught with social media, though, is that if you want to use it for business it is best used when you are about serving others. Those companies who launch a “social media campaign” only to throw up thousands of commercials every week are simply noise in a very noisy market.

    It all come back to good customer service: Listen to their needs, help them reach their goals, and you cane suddenly become their best “Friend.”

  2. Robby Slaughter Says:

    I agree 100%, Bryan!

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