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Anti-Social Media

Monday, October 10, 2011 by Slaughter Development

Here’s a question for the day: How can you tell when a company’s product has swept the nation? Answer: the moment it becomes the the running joke on television.

One of the wittiest string of commercials on TV is for the Toyota Venza. If you’ve not seen these commercials as of yet, prepare to laugh because the advertisement has no qualms about poking fun at people’s obsession with Facebook. Take a quick moment to watch the short clip below:

Naturally, this advertisement revolves around social media’s unyielding grasp on our everyday lives—to quote directly from the leading lady, “this is living”. Humorously enough, her words implore us to recognize just the opposite. And so the irony sinks in while the laughing begins.

Without a doubt, social media plays a powerful role in both our personal and professional lives. And though it enhances our ability for widespread communication, it can also become a black hole of inefficiency. Essentially, if and when we fail to establish an appropriate workflow pattern that helps us control our time and output effectively on networking sites, we lose hours out of our day without even batting an eyelash. Next thing you know your day is half over, you’ve got a pile of work a mile high, and your nerves are shot from the unrelenting stress that is increasing by the minute. If this sounds familiar, don’t fret—you’re not alone.

As strong advocates of social media, Slaughter Development believes anyone can maintain online involvement without wasting valuable time. To quote directly from The Methodology Blog:

With any new tool, it’s easy to become distracted with activity without making progress. Productivity is the ability to define objectives and meet objectives. To make social media productive, we must move beyond the allure and mystery of the technology as well as beyond the simplicity of being busy. Instead, we need to set goals and then set out to meet them.

When it comes to social media, Slaughter Development urges companies to recognize that the most effective way to achieve success and reap beneficial results is by balancing our communication correctly with our workflow. To learn more about making social media productive in your office, consider signing up for a Productivity Short Talk today!

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Like this post? Here are some related entries from The Methodology Blog you might enjoy:

Making Social Media Productive - Last Friday, Slaughter Development presented “Making Social Media Productive” to Rainmaker University. Highlights and the slides are now available here on The Methodology Blog. Read on »
The D&D’s of Social Media PR - Small business owners know that half the battle to successfully growing a company is by building a public image. And though the world of social media provides an endless opportunity for exposure, it takes a lot of time and energy to maintain. So, are there ways to have your cake and eat it too when it comes to social media PR? Read on »
Productivity and Social Media - Whether utilized for business or personal reasons, social media sites such as Facebook, Twitter, MySpace and LinkedIn have become a significant source of communication. Yet, as useful as these tools can be, they can easily hinder productivity.   Read on »
Want to learn more? Register now for the 2012 Productivity Series

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