Small business owners know that half the battle to successfully growing a company is by building a public image. And though the world of social media provides an endless opportunity for exposure, it takes a lot of time and energy to maintain. So, are there ways to have your cake and eat it too when it comes to social media PR?

Robby Slaughter, founder of Slaughter Development, recently provided a list of do’s and don’ts on the Maverick PR Maven blog in regards to utilizing social media PR in a strategic and productive way. Below are the summarized tips he shared:

• Do build a social media PR strategy.
• Don’t over schedule messages.
• Do share what you have accomplished.
• Don’t share if you have nothing to show.
• Do share the same content.
• Don’t blindly auto-broadcast to different mediums.
• Do allocate time to research new tools.
• Don’t jump on every new network.
• Do read industry blogs.
• Don’t try to do everything yourself.

If you are losing valuable hours in your workday due to social media websites, consider signing up for Slaughter Development’s Productivity Short Talk, “Productivity and Social Media”. This complimentary fifteen-minute session, conveniently conducted during any staff meeting, will cover effective techniques for maximizing productivity with social media.

Don’t continue to delay improvement in your online image as well as your offline workflow, contact us today to learn more about how we can help!

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