Today is Halloween! As we speak, kids across America are anxiously awaiting school parades, costume parties and candy. And while we certainly know the elation trick-or-treaters have for the fright night celebration, we as adults should view the evening as a source of inspiration rather than just tooth decay. After all, if creativity can take kids to a whole new world of excitement, why can’t we do the same in the workplace?

Read on »

Comfort food comes in all shapes, sizes and flavors. But, as any elementary-aged child would agree, nothing tops a grilled cheese sandwich and tomato soup. Unless of course you’re someone that not only wants comfort but convenience as well. If you fit in that category, it gets even better. Read on »

Self-checkout kiosks are popping up just about everywhere: airports, movie theaters, subway and bus stations, photo labs and even supermarkets. And while the technology has improved productivity and efficiency in some of these venues, it has lagged in at least one.

Read on »

The Methodology Blog is reaching quite a milestone in the blogging world: its five-hundredth post! So, we’ve decided to conjure up a little fun to help ring in this landmark event!

Read on »

Once again Slaughter Development’s founder tackled the topic of email. This time however, he utilized a simple analogy to demonstrate the powerful effects it has on business productivity: E-mail is like oil: indispensable if used right; despicable if used wrong.

Read on »

A few months ago we attended a major industry conference with a huge corporate sponsorship. As far as we could tell, however, that effort was nearly a complete waste of cash.

Read on »

I have a friend who works for a major consumer brand. I can’t name the company, but it’s certainly one you know. He’s a great salesman and I’m happy to come buy products I want from him in his store. Unfortunately, this makes for a terrible customer experience.
Read on »

Now that another round of the 24 Hour Web Project is over, it’s time to comment on whether this is generally a good business process and a healthy business practice. Our answer in two words: Yes, sometimes.
Read on »

Today’s post on The Methodology Blog is from Ben Risinger, a freelance public relations professional in the Indianapolis area with over 10 years of experience. His stops include Moonstruck Chocolate Cafe, Bluffton University, ALL STAR Vacation Homes and the American Cancer Society to name a few.

Read on »

Here’s a question for the day: How can you tell when a company’s product has swept the nation? Answer: the moment it becomes the the running joke on television.

Read on »