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The Double Audience, Double Editing Rule

Saturday, July 2, 2011 by Slaughter Development

Robby Slaughter, founder and principal of Slaughter Development, asked an interesting question in a recent guest post published on Delivra’s blog: How do you improve communications, and what does this have to do with email marketing?

In his guest post, The Double Audience, Double Editing Rule, Slaughter encourages readers to adopt a particular process that increases productivity, quality and effectiveness of marketing communication:

One of the most profound techniques is a four-word rule: “Double Audience, Double Editing.” It means that for each time you increase the size of your audience by 100%, you need to make an extra pass at your editing process. So if you have a report completed by you and a colleague that is going to be reviewed by your boss and the company president, you should have another person edit the work. That’s because you’re doubling your audience from two people up to four people total.

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Remember that productivity is not about working harder, but working smarter. Efficient, effective communication is judicious and thoughtful. Take time to produce great marketing copy, and take more time as you have more customers. You’ll be glad you made the investment.

Here on The Methodology Blog, we talk a lot about productive communication, particularly when it comes to email marketing and correspondence. That’s because Slaughter Development understands just how influential electronic messaging can be when establishing and increasing business. To learn more about how we can help positively enhance your office, reach out to us today!

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Like this post? Here are some related entries from The Methodology Blog you might enjoy:

Increase Email Marketing Productivity - Today’s post on The Methodology Blog comes from Lavon Temple of Delivra. She gives her perspective on the intersection of productivity and email marketing. Read on »
Devoting Time to Online Marketing - Recently, Slaughter Development’s founder set out to reveal his secret to great online marketing. His tool for the demonstration? Writing a meaningful blog post in eight minutes. Read on »
Making Your Customers More Productive - Founder and principal of Slaughter Development recently passed along a few words of advice to email marketing copy editors. Write your content so that it can be consumed and understood quickly and easily. Read on »

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