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Reynolds on ROWE

Monday, December 7, 2009 by Slaughter Development

Over at the More Than a Few Words podcast, two Indianapolis small business owners recently discussed the benefits of a Results-Oriented Work Environment. That’s more than a buzzword—ROWE is a radically different perspective on running a business.

Lorraine Ball interviewed Michael Reynolds on the notion that results are more important than time. In the audio clip, Reynolds explains the biggest challenge in moving away from the standard modus operandi of a small business:

The most difficult thing…was getting out of the mindset of ‘filling a chair’ from 8 to 5. In this workplace culture, we value filling a chair for a certain number of hours [as if] that equals productivity. But in reality, it doesn’t. Productivity is what gets accomplished, what gets done.

At first glance, this observation doesn’t sound like rocket science. We all know that’s it’s not the hours of work that matter but work we do within those hours. But if we take this thought to it’s logical conclusion, we end up with thoughts like those Reynolds offers next:

ROWE is not just a matter of shifting your schedule around. You can literally work as much or as little as you want. Sometimes our employees will work 20 hours a week and they still get paid full time. That’s because they have accomplished the right amount of work.

Interviewer and fellow small business owner Lorraine Ball doesn’t miss a beat with her response:

You know that’s going to strike fear in the hearts of many small business owners.

Both Reynolds and Ball are absolutely correct. If you can finish all your work in half the time, you still deserve full credit and full compensation. But almost any small business owner will look at time saved as money saved. Employees who work less get paid less. Or do they?

When the Methodology Blog first covered the ROWE concept we noted that a traditional time-oriented work environment not only punishes employees who are more efficient, but may actually encourage them to put in more hours. After all, you’ll either get overtime pay or at least notoriety by coming in on the weekends. Employees may find themselves without any incentive to work smarter if working longer hours earns them more respect and a bigger paycheck.

Later in the podcast conversation, Lorraine Ball asks about setting appropriate objectives and workload which are fair to both employer and employee. Michael Reynolds admits that he doesn’t have a great answer, but that it comes “with practice” and starts by “working backwards from objectives.”

The reason that Reynolds has a hard time articulating this process is because it is best achieved through an even more revolutionary idea than replacing work-as-time with work-for-results. If you truly seek to put a dollar value to a particular end product, you have to either give the employee information about your revenue model or trust the employee to quote you a fair price. Neither of these are comfortable for many business owners. We often think of employees as people who work for us at our pleasure, not as competent experts who are more effective the more they know about how everything works.

At Slaughter Development, we make every effort to compensate our employees for quality results instead of the passing of time. We prefer to bill clients for each success rather than each hour. If you’re ready to rethink the way you work, contact us. We can help you improve your work environment from the bottom up.

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Like this post? Here are some related entries from The Methodology Blog you might enjoy:

Marketing: Your Sixth Man - Today’s post for The Methodology Blog is from Lorraine Ball, president of Roundpeg.  Her advice on getting the biggest bang for your buck in marketing: understand your clients and establish standards for success. Read on »
The Five Box System - As part of the ongoing More Than a Few Words podcast, Indianapolis small business leader Lorraine Ball sat down with our own Robby Slaughter to talk about productivity. A key topic from the conversation is the “Five Box System.” Read on »
Loving a Dirty Job - Mike Rowe, host of the Discovery Channel show Dirty Jobs with Mike Rowe, doesn’t just adore his own work. He notes that stars of his program—with their unusual, disgusting jobs—are surprisingly ecstatic about their own careers. Who could love a dirty job? Read on »
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