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The Fun Theory

Sunday, October 11, 2009 by Slaughter Development

Our daily routines consist of normal activities like climbing the stairs and throwing away trash. What happens if we try to make these boring tasks more fun?

In this first video, a seemingly normal trash can is transformed through some gadgetry (direct link):

Here’s a clip of people discovering something unusual about stairs at a subway entrance:  (direct link):

Both of these experiments are part of a program by Volkswagon called The fun theory. The car company offers a simple explanation:

We believe that the easiest way to change people’s behavior for the better is by making it fun to do.

The two videos use custom technology to positively influence the way people behave, but the premise does not necessarily require anything so complex. Any environment—even the workplace—can be improved by making routine tasks more enjoyable through something cheerful and unexpected. More importantly, doesn’t real productivity at the office seem intimately connected with the satisfaction of a job well done? A little joy is always welcome, whether it comes from completing a task or from an outside factor.

At Slaughter Development, we believe that there is no greater power than stakeholder satisfaction.  If you care about your work and derive happiness from starting, doing and completing each project, there is no limit to what you can achieve. Sometimes, all that is needed to improve outcomes is a desire to make the process more pleasant. A little methodology engineering know-how can make that concept a reality. Find out more about how to put the fun theory to work. Contact Slaughter Development today!

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Like this post? Here are some related entries from The Methodology Blog you might enjoy:

Putting Theory into Practice - Over at TechRepublic, writer Chip Camden reminds us that “no methodology or theory is a silver bullet.” Project success depends on the quality of execution, not blind adherence to broad principles. Read on »
Joy from Tedium - “Fun” is a hot topic on the web this week. But how can we enjoy work when our assigned tasks are boring? Read on »
Productivity + Satisfaction = Results - Slaughter Development’s belief in methodology engineering is based around a simple formula: productivity + satisfaction = results. Review the slides from a recent presentation on this topic at the Indiana Business Fair. Read on »
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One Response to “The Fun Theory”

  1. John Uhri Says:

    It is interesting to see sites like StackOverflow who purposefully use game theory to reward the behaviors they want to see, and discourage the behaviors they don’t. As users perform certain functions on StackOverflow, they earn badges. It increases user interactions on the site and, I believe, has lead to the successes they have seen.

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