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Email Marketing and Productivity

Thursday, February 24, 2011 by Slaughter Development

Today’s message on The Methodology Blog: there’s no need to associate email marketing with SPAM.


Robby Slaughter, principal of Slaughter Development, discussed the topic of legitimate email marketing in a recent blog post. Below is his guest entry on Delivra’s blog, Emailchatr

When people hear that I’m a productivity expert and run a consulting company specializing in helping people be more efficient, they often assume that I can’t stand email marketing. But, in truth, the opposite is true. I love email marketing, because it’s a great way to be more efficient and effective in our daily lives.

Too many people falsely associate legitimate email marketing with spam. But thanks to the efforts of email service providers like Delivra and laws like CAN-SPAM, email continues to be a thriving mechanism of communication. And although it seems like the simplicity and widespread availability of email marketing would overrun us with messages, in reality this technology is used more judiciously and selectively than ever.

For example, Chris Broshears points out that you should scrub your list of non-engaged subscribers. Doing so, increases efficiency because you are sending  fewer messages. Doing so also increases effectiveness because a larger percentage of your subscribers are actually reading marketing messages.

Likewise, you can increase productivity through segmentation.  If people don’t want to receive marketing messages about all of your products and services, they can just select the kinds of communications that interest them. And you can help your customers and partners to be more satisfied by showing them that you are human — with an apology email. After all, there is may be no better way to keep people engaged than to admit to your mistakes and make things right.

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Like this post? Here are some related entries from The Methodology Blog you might enjoy:

Increase Email Marketing Productivity - Today’s post on The Methodology Blog comes from Lavon Temple of Delivra. She gives her perspective on the intersection of productivity and email marketing. Read on »
Devoting Time to Online Marketing - Recently, Slaughter Development’s founder set out to reveal his secret to great online marketing. His tool for the demonstration? Writing a meaningful blog post in eight minutes. Read on »
Making Your Customers More Productive - Founder and principal of Slaughter Development recently passed along a few words of advice to email marketing copy editors. Write your content so that it can be consumed and understood quickly and easily. Read on »
Want to learn more? Register now for the 2011 Productivity Series

One Response to “Email Marketing and Productivity”

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