Blogging is work, so any techniques to improve productivity are worth considering. Our own Robby Slaughter recently posted on the single best productivity tip for bloggers.
Slaughter’s post appeared on the website for Compendium, a local corporate blogging platform. His topic? Story harvesting. He explains the challenge at hand:
Great corporate blogging software helps with [writing] by ensuring that your blogging process is smooth and easy. But there’s still a problem: finding content ideas in the first place.
Sure, you can try buying articles from third party services. Or: you can use story spinners. But if your goal is to humanize your marketing, these aren’t likely to be as effective as the authentic voice of your own employees and advocates.
So what should you do? Give up blogging?
Nah, instead you should leverage technology to your advantage along with the human emotion of pride.
In order to make use of these two ideas, he demonstrates the very same technique we’re using in this article. Quoting another piece to make your point. Slaughter summarizes his point as follows:
So that’s my content marketing secret. You don’t have to write as much as you think you do. Borrow content from other people, celebrate their ideas, comment on them and write what you know.
Here at The Methodology Blog, we’ve covered a variety of tips for fast blogging. We’ve explained how to blog in under five minutes. In every one of suggestions for improving productivity, the message is the same: take advantage of technology and the way people think. Leverage human behavior as well as the tools you have.
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