Increasing productivity at work can happen in just about every arena. But what about increasing productivity when maintaining your company website?

In a recent guest post for an Indianapolis web design firm, Robby Slaughter explained some of the key steps:

Ensure You Have a CMS

Hiring a web design company is only one step of the process.  Once you have a new custom website designed that meets your needs, you still have to maintain it.

One of the benefits of working with a web design firm like Watershawl is their use of a CMS, or content management system, to build your website. A CMS is a software application that lets you edit most of the text and  some of the imagery and layout in your site using point-and-click tools.

WordPress, which is the CMS I’m using to write this post, is a popular and effective product in this category. I don’t have to worry about coding or technical details in order to add content to the site. I just login and type.

Get Training on Your CMS

At first, it may seem like you don’t need training to use a tool like WordPress. It’s similar to a word processor. There’s a box you can type into, and there are buttons at the top that you can use to change formatting or insert pictures.

However, just like a word processor, you don’t know what you don’t know. There are some incredible features inside every CMS and without training, you probably won’t find out about them.

Schedule Time To Maintain Your Site

If you plan to write a new blog post once a week, put an hour aside on your calendar and make an appointment with yourself. Or better yet, reserve a day on your calendar to write blog posts for the next two months. Then use, the scheduling feature of your CMS to parcel the blog posts out over time.

Don’t know how to schedule posts? Talk to your website design company.

Create a Guest Login

This is an incredible productivity secret that will save you time. If you want to have others post on your blog, create a guest account for them. That way, you don’t have to ask them to send their post by email, copy and paste it into WordPress, and deal with formatting issues. Instead, you’ll find out that there’s a new post ready to be reviewed. What could be easier?

In short, you can actually be more efficient when maintaining your website. Talk to your website design company about your CMS. And if you don’t have one, considering checking with your web design firm about moving to a platform like WordPress.

These are some of the many ways to increase productivity when building and maintaining a website. For more, talk to the folks at Watershawl.