Comments on: The 26-Pixel Tragedy http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy/ Slaughter Development's review of the latest in workflow, productivity and methodology. Wed, 08 Feb 2012 04:07:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Greg Spears http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy/comment-page-1/#comment-52 Greg Spears Tue, 25 Aug 2009 12:54:16 +0000 http://www.slaughterdevelopment.com/?p=2729#comment-52 Most organizations fail to put clear email guidelines in place. Our people all had to read the email productivity book: The Hamster Revolution. Then we made clear decisions about commercial email but also email etiquette, how to write a email, how to get control of info that we store, etc. Greg Most organizations fail to put clear email guidelines in place. Our people all had to read the email productivity book: The Hamster Revolution. Then we made clear decisions about commercial email but also email etiquette, how to write a email, how to get control of info that we store, etc.

Greg

]]> By: rslaughter http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy/comment-page-1/#comment-51 rslaughter Sun, 23 Aug 2009 17:40:04 +0000 http://www.slaughterdevelopment.com/?p=2729#comment-51 Thanks for your comment, Lorraine! It is surprising Brody PR did not make use of an <a href="http://en.wikipedia.org/wiki/E-mail_service_provider" target="_new" rel="nofollow">email service provider</a> or an email marketing software application. Although these options would certainly increase productivity, they do not eliminate the need for a sound workflow. You can use tools to achieve great results or to injure yourself more efficiently. Thanks for your comment, Lorraine!

It is surprising Brody PR did not make use of an email service provider or an email marketing software application. Although these options would certainly increase productivity, they do not eliminate the need for a sound workflow. You can use tools to achieve great results or to injure yourself more efficiently.

]]> By: Lorraine BAll http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy/comment-page-1/#comment-50 Lorraine BAll Sun, 23 Aug 2009 12:39:29 +0000 http://www.slaughterdevelopment.com/?p=2729#comment-50 With so many simple, inexpensive email tools available, you have to wonder why they they chose to do it this way? I could understand if they were a construction company or a dentist, but they are in the communication industry. As a client, I am not sure I would have much confidence in their ability to stay ahead of any curve on my behalf With so many simple, inexpensive email tools available, you have to wonder why they they chose to do it this way?

I could understand if they were a construction company or a dentist, but they are in the communication industry. As a client, I am not sure I would have much confidence in their ability to stay ahead of any curve on my behalf

]]> By: Twitter Trackbacks for Slaughter Development » Blog Archive » The 26-Pixel Tragedy [slaughterdevelopment.com] on Topsy.com http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy/comment-page-1/#comment-49 Twitter Trackbacks for Slaughter Development » Blog Archive » The 26-Pixel Tragedy [slaughterdevelopment.com] on Topsy.com Sun, 23 Aug 2009 07:34:49 +0000 http://www.slaughterdevelopment.com/?p=2729#comment-49 [...] Slaughter Development » Blog Archive » The 26-Pixel Tragedy www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy – view page – cached Home > The Methodology Blog > 2009 > August > 19 > The 26-Pixel Tragedy — From the page [...] [...] Slaughter Development » Blog Archive » The 26-Pixel Tragedy http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy – view page – cached Home > The Methodology Blog > 2009 > August > 19 > The 26-Pixel Tragedy — From the page [...]

]]> By: rslaughter http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy/comment-page-1/#comment-48 rslaughter Fri, 21 Aug 2009 17:30:25 +0000 http://www.slaughterdevelopment.com/?p=2729#comment-48 Thanks for your comment, Doug! You're right that BCC would have masked the problem, but not conformed with the legal requirements of the law. Our point is not that Brody PR should have used BCC but that they <strong>probably don't have a process</strong> for sending commercial messages. If they did have a documented, well-designed process, they would likely not have made the error that has inflamed so many people in the blogging and social media community. Thanks for your comment, Doug!

You’re right that BCC would have masked the problem, but not conformed with the legal requirements of the law. Our point is not that Brody PR should have used BCC but that they probably don’t have a process for sending commercial messages. If they did have a documented, well-designed process, they would likely not have made the error that has inflamed so many people in the blogging and social media community.

]]> By: Douglas Karr http://www.slaughterdevelopment.com/2009/08/19/the-26-pixel-tragedy/comment-page-1/#comment-47 Douglas Karr Fri, 21 Aug 2009 17:16:07 +0000 http://www.slaughterdevelopment.com/?p=2729#comment-47 While I think BCC would have masked the issue, it's still not the appropriate solution. The CAN-SPAM act is clear that commercial email must require an opt-out mechanism. In addition, best practices require an opt-in mechanism. It's just bad PR, plain and simple. While I think BCC would have masked the issue, it’s still not the appropriate solution. The CAN-SPAM act is clear that commercial email must require an opt-out mechanism. In addition, best practices require an opt-in mechanism. It’s just bad PR, plain and simple.

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